Household members ericanand Anglo Wives: a cross Social Comparison
Abstract – This investigation compared North american country-Western and you will Anglo wives’ thinking of the method in which their families create to purchase decisions related to biggest durables. Investigation ones attitudes signify Mexican-Western family are far more spouse dominant than simply Anglo parents where in actuality the purchase of significant durables are worried. Anglo family members and additionally seem to engage in more combined pick decision and also make. This type of conclusions present interesting and possibly beneficial ramifications having marketers prepared to maximise its efficiency when you look at the tremendously heterogenous markets.
Giovanna Imperia, Thomas C. O’Guinn, and Elizabeth Read More